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Panos Institute Southern Africa calls for more attention to children’s views in broadcasting

Written by on March 4, 2021

PANOS Institute Southern Africa has called on broadcasters in Southern Africa to pay more attention to children’s views and to incorporate children in programming processes.

The call comes in anticipation of the annual commemoration of International Children’s Day of Broadcasting which falls on the first Sunday of March. Broadcasters across the world are encouraged to take advantage of the day to raise awareness on issues affecting children.

PANOS Executive Director, Vusumuzi Sifile says the ICDB has evolved over the years to include children in the broadcast of programmes that advocate for the improvement of their lives by ensuring that their views and concerns are incorporated.

Mr. Sifile says it is the desire of PANOS to see a Southern Africa where children actively participate in the shaping of developmental agendas in their respective countries and communities.

He said the current situation where children’s views are rarely sought during scrutiny of government policies and decisions is regrettable.

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