Tourism & Arts PS urges Regional & District Cultural Affairs Officer to be creative
Written by Marketing on December 28, 2020
Tourism and Arts Permanent Secretary Dr. Auxilia Ponga has called on Regional and District Cultural Affairs officers to be creative and make the Ministry vibrant in 2021.
Speaking during a virtual meeting with Department of Arts and Culture officers based in the regions, the Permanent Secretary said staff performance in 2021 will be measured by how many jobs they will create in their areas of operation and how much the districts will contribute to the county’s Gross Domestic Product.
She called on the departments to work with the Regional Tourism Development and Research Officers to make traditional ceremonies more attractive for both domestic and international tourists.
Dr. Ponga also called on the officers to create linkages and networks by partnering with the corporate entities operating in their regions to actualize the cultural affairs development dream.
The controlling officer urged her officers to look at setting up online shops that will cater for women working groups in the arts space. And Director of Arts and Culture Patricia Muyamwa said there is enough potential in the creative sector in Zambia to generate incomes for the country.